Mr. Wolbert has been our Director and CEO since June 30, 2016. Mr. Wolbert has over 40 years of franchising experience and is responsible for our brand leadership and franchise operations. From January 1, 2014 – 2016, Mr. Wolbert was Chief Operating Officer of WT Café in Orlando, FL. From 2001 through 2013, Mr. Wolbert was Vice President of U.S. Lawns in Orlando, Florida.
With over four decades of experience in franchise operations and administration, he has a balanced perspective having worked as both franchisor and franchisee. Mr. Wolbert’s experience ranges from start-up franchises to established concepts in the food, service, and green industries. He started his career working with the largest franchise system in the world, has served on several executive teams during periods of rapid growth, and has co-founded several franchise concepts.
Mr. Wolbert has a passion for developing new concepts and working with start-ups and is a champion of using technology to standardize and streamline critical franchise processes. Currently, a board member for two privately held franchise companies and two technology-driven companies. Mr. Wolbert enjoys taking an active and hands-on role advising early stage franchisors on how to build a successful franchise system from the ground up.